Zeynep is an innovation strategist, bridge builder between disciplines and creative catalyst with many years of experience in innovation management. Her focus on technology, entrepreneurship and forward thinking has shaped her work for over a decade in companies across a wide range of industries. Her goal is to translate complex challenges into clear, sustainable strategies and transform potential into concrete, effective solutions – whether in medium-sized companies, start-ups or interdisciplinary research projects.

Using methods such as design thinking and the abstraction of problems and solutions, Zeynep creates spaces in which new ways of thinking and acting can emerge. Her work is characterised by a combination of strategy, empathy and a willingness to experiment. For Zeynep, innovation begins with mindset – with the courage to question established patterns of thinking and allow new perspectives. She sees innovation as a living process that requires openness, attitude and a willingness to act. In addition to publications on cross-industry innovation and competence-based idea generation, Zeynep shares her expertise in workshops and specialist events.

Aktuell gestaltet sie bei AugmentedCampus die strategische Ausrichtung an der Schnittstelle von Technologie, Wissenschaft, Markt und Nutzerbedürfnissen. Ihr Ziel: nachhaltige Innovationen zu ermöglichen, die Bildung und Gesellschaft zum Positiven verändern.